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Handbooks

I write handbooks to synthesize and share the ideas I’m learning. These ideas have had a positive impact on my life, and I hope they can have a similar effect on yours. To constantly improve and deliver better results, we need to share and learn from each other. My goal is to share practical methods and tools you can use to think and communicate more clearly and make better decisions. I’ve attempted to share these ideas as succinctly as possible. My handbooks are not written to postulate big ideas or to be read once and put on a shelf. Rather, they’re how-to reference guides designed to help you quickly operationalize ideas and implement practices.

The Unfair Advantage: A handbook for decision-making

Handbook Coming Soon in July 2020

See table of contents

Our decisions shape who we are and the reality we live in. The stakes are high because our decisions will play a large part in determining if we succeed or fail. Each of us makes dozens of decisions every day, thousands of decisions a year. Whether you are planning a solo venture or you’re part of a young start-up, you need to cultivate an unfair advantage to overcome the odds of failure as you are blazing a new path. Programming decision rules and processes into your life or your organization’s culture can accelerate learning and give you that advantage. I wrote this handbook for my team at Reach Labs to help us make better decisions. When businesses utilize the decision-making processes, rules, and tools described in the handbook, they can increase their rate of learning, create tighter feedback loops to make decisions more quickly, and build systems to improve performance.

Subscribe, to read my handbooks months before they are published.

I’m releasing the following handbooks in the future:

  • Write to think better
  • High Performance Teams
  • Build the life you want

Future Handbooks

Table of Contents

Introduction
4
How to use this handbook
6
Biases and blind spots
6
Decisions under the influence
7
Ingredients for better decision making
7
Process: Steps to make better decisions
7
Rules: Applied principles
11
Tools: Systems for decision-making
13
Case Study
14
Summary
19
Appendix A: Rules for decision-making
20
Always take the red pill
20
Write to think better
21
Let the best ideas win
22
Don’t trust your gut
24
Have fewer opinions
25
Make fewer decisions
26
Write down your decisions
26
Appendix B: Tools for decision-making
28
Daily “to-do” list
28
Meeting memos
29
Long-form memos
29
Weekly reviews
29
Decision reviews
30
Mental Models
31
Appendix C: Automate Decisions Through Habits
36
Habit loop
36
Habit design
36
Inventory your day
37
Appendix D: Get feedback
39
Appendix E: Your brain’s a biased decision-making machine
41
System 1: Fast, instinctive, emotional
41
System 2: Slower, more deliberate, more logical
41
Common Biases
41