Mental Models

Two young fish are contentedly swimming along when they happen to meet an older fish swimming the other way. He nods at them and says, “Morning, boys. How’s the water?” The two young fish swim on for a bit, until one of them looks at the other and asks, “What the hell is water?”
The more complex the situation, the less you should trust your intuition, which is your brain’s attempt to make decisions based on patterns it recognizes from a lifetime of experiences. Unfortunately, our brains can’t process the level of complexity around us, and our intuition can be dangerous when
Maps help guide us where we want to go. They represent the accumulation of knowledge from people who have traveled the route before you. Maps help you avoid getting lost and wasting time.
You make dozens of decisions every day. And every decision you make has a cost. By deciding to pursue one thing, you’re saying no to something else. At work, if you decide to participate in a meeting, that timeslot is filled and you can’t spend the time focused on a creative task. You can't do every

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