Purpose and Meaning
Two young fish are contentedly swimming along when they happen to meet an older fish swimming the other way. He nods at them and says, “Morning, boys. How’s the water?” The two young fish swim on for a bit, until one of them looks at the other and asks, “What the hell is water?”
Imagine if I picked you up from your house and drove you to the airport so you could catch a flight, but you had not yet decided where to go. You might get lucky and have a wonderful adventure, but chances are that your trip will be costlier and more difficult, and you will waste a lot of time.
I have a confession to make. When an idea hooks me, I get obsessed. My appetite for experiences and information related to that idea rivals a half-starved bear coming out of his den after hibernation.
You make dozens of decisions every day. And every decision you make has a cost. By deciding to pursue one thing, you’re saying no to something else. At work, if you decide to participate in a meeting, that timeslot is filled and you can’t spend the time focused on a creative task. You can't do every