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  • Write down your decisions
    Write down and track decisions to improve your judgment over time. If you are not evaluating your decisions, how do you know you are making the right choices? Good outcomes are not a good indicator of a good decision. How much was due to luck?... more
  • Have fewer opinions
    We are not experts on most things, so why does everyone need to have an opinion on so many issues? It’s very difficult to convince yourself of a new idea if a contradictory idea is already anchored in your thinking. We are too frequently blinded... more
  • Don’t trust your gut
    The more complex the situation, the less you should trust your intuition, which is your brain’s attempt to make decisions based on patterns it recognizes from a lifetime of experiences. Unfortunately, our brains can’t process the level of... more
  • Let the best ideas win
    Good ideas survive deep skepticism and intense competition. Stress-testing ideas exposes their weaknesses and highlights their strengths. Innovation happens when people are encouraged to put forward their best thinking, no matter their status,... more
  • Make fewer decisions
    Create habits and automate decisions to save time and energy. Every decision we make throughout the day requires attention and carries an opportunity cost; thus, creating decision-making systems can make you more productive and less frazzled. Once... more
  • Always take the red pill
    Always seek out the truth even if it contradicts the beliefs you hold. Self-deceit and ignorance can harm you. In the science fiction movie The Matrix, Morpheus (played by Laurence Fishburne) offers Neo (played by Keanu Reeves) a blue pill and a red... more
  • Build high performance teams
    A group of people will be smarter and stronger than any one individual. Our prosperity has been built on this principle. Cooperation requires a common goal. Banding together to fight off predators. Hunting animals faster or stronger than you.... more
  • Rules for decision making
    Without rules we risk getting jerked like a puppet, simply reacting to conditions around us. Rules for behavior and communication allow us to work together more effectively, and rules can also help you make better decisions. Just as programming... more
  • Opportunity cost
    You make dozens of decisions every day. And every decision you make has a cost. By deciding to pursue one thing, you’re saying no to something else. At work, if you decide to participate in a meeting, that timeslot is filled and you can’t spend... more
  • A map is not the territory
    Maps help guide us where we want to go. They represent the accumulation of knowledge from people who have traveled the route before you. Maps help you avoid getting lost and wasting time. But a map is not reality—just as an architectural blueprint... more
  • Blind certainty
    Our interpretations of the world can often be wrong due to bias, optimism, pessimism, or bad information. Yet most of us think we are right and other people are wrong. This can cause us to overlook or dismiss crucial information and lead to bad... more
  • The company’s most valuable asset
    People are the most valuable asset of most companies. Your strategy to attract, hire, and retain talent will have a big impact on the success or failure of your business. To solve hard problems, you need to assemble a team with diverse skills,... more
  • Be like Ike: Make better decisions, get more done
    Dwight Eisenhower was a productive person who is best remembered today as a military leader and two-term U.S. president. In World War II, Eisenhower served as a five-star general in the U.S. Army and supervised the invasion of Normandy as the... more
  • The most powerful force in the universe
    It’s not easy to become great at anything. No one is born a great entrepreneur, artist, or athlete. We have to earn it. One thing I’ve noticed about high achievers is they leverage the compounding principle by designing their life around it. The... more
  • The advantage of going first
    Have you ever had the experience of walking down the street and found yourself smiling at a stranger who smiled at you first? You were practicing mirrored reciprocity, a universal social norm. For the last 20,000 years of recorded human history,... more
  • Find the root cause
    To build something new requires you get good at solving problems, and you need every advantage to solve them. Clearly defining the problem is always the first step in the process. Tease apart the problem and break it down into smaller pieces to... more
  • Solving problems backward
    I want to share one of my favorite mental models called inversion. Mental models provide shortcuts to higher-level thinking, forcing your brain to think about a problem or decision from different perspectives. Inversion helps you flip a problem... more
  • The advantages of thinking gray
    Black-and-white thinking distorts your ability to see reality objectively. Jumping to conclusions too quickly when making important decisions does not serve you well. The stakes are high because your decisions will play a large part in determining... more
  • Unlocking innovation with wireless power
    What if we could power robots, sensors, tools, and all electronic devices wirelessly? Imagine if designers of devices in health care, manufacturing, logistics, and construction were not limited by wires or batteries. Wireless power is going to... more
  • College is broken. New models can help fix it.
    Education provides the foundation of our prosperity as a society. Our chance to improve our quality of life requires transferring knowledge to the next generation to spur innovation and accelerate technology development. To compete in the global... more
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